The Devil Wears Prada
The Devil Wears Prada 2 is more than a sequel — it is a return to a world of fashion, power, ambition and access.
The campaign was built to make the film feel like a cultural fashion event in India, rather than simply another movie release.
Year:
2024
Timeframe:
2 months
Tools:
Illustrator, Photoshop
Category:
Brand Campaign
Overview
Oppertunity
Fashion is no longer something people only watch.
They want access to it, participate in it, and be recognised by it.
The campaign taps into that desire turning the world of The Devil Wears Prada into something audiences could step into, experience and to be part of.
BIG IDEA
The campaign positions the film around a universal desire: to have access to the world you looked at from the outside.
The clothes.
The rooms.
The power.
The recognition.
Everybody Wants This
CAMPAIGN
A fashion ecosystem blending cinema, luxury, culture and aspiration — turning The Devil Wears Prada into an experience audiences could step into.
From installations to exclusive experiences, every touchpoint brings the Prada universe to life.
The campaign translates the attitude of The Devil Wears Prada into an Indian cultural context — using fashion, luxury spaces, media and experiential moments to build anticipation.
Luxury & Fashion Partnerships bring the campaign into spaces where fashion already lives — creating exclusivity, intrigue and desire.
The result: a movie campaign that doesn't just ask audiences to watch the fashion world.
It makes them want in.
Create intrigue before revealing the devil.
A mysterious silhouette, cryptic visuals and subtle fashion cues begin appearing across print and social — hinting that something iconic is coming back.
The devil is back. And everybody wants in.
The campaign officially launches across social, fashion and entertainment platforms, introducing #EverybodyWantsThis and bringing the world of The Devil Wears Prada into the Indian fashion conversation.
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Make the campaign impossible to ignore
An oversized high-fashion heel installation transforms the campaign into a physical spectacle — bringing the attitude of The Devil Wears Prada into the real world.
Paired with fashion-editorial takeovers and premium placements, the film becomes more than a release. It becomes an event.
Keep the conversation alive beyond the reveal.
The campaign moves from announcement to cultural conversation through fashion media, editorial content and social storytelling, keeping the film relevant beyond its release moment.
A refined experience that makes siri feel more natural and intuitive. improved interaction patterns and thoughtful design choices create a voice assistant that understands, adapts, and feels more human.